Amazon Prime Video brand displayed on a cellphone display and Amazon Prime Video web site displayed on a display within the background are seen on this illustration photograph taken in Krakow, Poland on July 26, 2022.
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Amazon‘s Prime Video has received the unique rights to stream a National Football League playoff sport subsequent season, a supply accustomed to the matter advised CNBC.
The firm earned the best to safe the sport by hitting sure viewership metrics this previous season as a part of its “Thursday Night Football” settlement with the league, the supply stated. In 2021, Amazon agreed to pay about $1 billion a yr for the unique rights to Thursday Night Football.
Last month, NBCUniversal’s Peacock confirmed an NFL Wild Card sport between the Kansas City Chiefs and the Miami Dolphins, marking the primary time a playoff sport was broadcast solely on a streaming service.
NBCUniversal had seemed to maintain the streaming-only playoff matchup subsequent season, in response to The Wall Street Journal, which first reported on Amazon’s newest take care of the the NFL.
Amazon and the NFL declined to remark. A consultant from NBCUniversal did not instantly reply to a request for remark.
Amazon is betting closely on sports activities broadcasting with the hope that it’ll enhance its Prime membership. The Prime subscription program, which fees $139 per yr for a number of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has stated there are 80 million lively Prime Video households within the U.S.
— CNBC’s Stephen Desaulniers contributed reporting.
Disclosure: NBCUniversal is the mum or dad firm of Peacock and CNBC
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