Policybazaar has rolled out its model marketing campaign that includes actor Pankaj Tripathi to lift consciousness quotient concerning the importance of time period life insurance coverage. Conceptualised by MagicCircle Communications, the advert movie is geared toward people who procrastinate the essential resolution of shopping for time period insurance coverage for his or her dependents.
The general low insurance coverage penetration charge in India is a mirrored image of largely uninsured or underinsured folks, Sarbvir Singh, CEO, Policybazaar.com, stated. “We at Policybazaar have relentlessly been working towards the mission of closing the protection gap in the country and bringing it to global levels. Our new campaign is humorous and hard-hitting in equal measures to create the maximum impact on the general consumer mindset of procrastination. We want to effectively drive a strong consumer connect through this campaign and make them aware of the consequences of their indecision,” he added.
As per the corporate, the low insurance coverage penetration in India stems from the low collective public consciousness concerning insurance coverage, and Policybazaar’s new marketing campaign deftly underlines this reality. For Sai Narayan, senior director model and advertising and marketing, Policybazaar Group, procrastination, particularly in relation to insurance coverage, is just about a basic trait. “The concept behind this campaign is to make consumers aware of the transience of life and the gravity of an unprecedented situation. The humour element is intended to educate as well entertain them at the same time. Pankaj Tripathi is one of the most popular faces of the entertainment industry and his trademark style helps get our message across prudently among the masses.”
“For this campaign, we went beyond the fear of death to a fear that lives on even after death. The fear of being remembered as the person who robbed their family of happiness. That is not simply a crime but ‘Paap’. Ghor Paap. That is the simple insight this campaign is based on,” Hemant Misra, managing director, MagicCircle, acknowledged.
Read Also: Reliance Brands companions with world recent meals chain Pret A Manger
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”