Ed-fintech startup akudo has launched an advert marketing campaign known as #NotSafeToSave. Through the marketing campaign, akudo goals to encourage teenagers to develop good monetary habits. akudo, with its advertising efforts, is making an attempt to succeed in out to GenZ by means of the mediums they get pleasure from, Lavika Aggarwal, co-founder, akudo stated. “The idea was to create an ad that appeals to the psyche of not just teenagers but parents too. We hope to make finance and money matters a common household conversation,” she added.
The advert opens in a run-down warehouse the place a baby has been held captive for ransom. Unlike conventional kidnapping tales, the kidnapper finds himself in an ironic scenario when the kid’s father tells him to take the cash from the child itself since he has saved a number of it utilizing akudo. Conceptualised and produced by akudo’s in-house advertising group, the marketing campaign highlights the amount of cash one might find yourself saving with akudo’s saving provides.
In the 30-second advert marketing campaign, akudo brings into the highlight one among its options of ‘Savings Partition’, leveraging their USP as a neobank that’s empowering youngsters to be cash savvy. akudo goals to create monetary consciousness and encourage good monetary behaviour amongst GenZ by giving teenagers a platform to expertise monetary independence and purchase monetary expertise from a younger age.
akudo launched its in-app forex, KUDOS, which makes the fee expertise rewarding for its customers. The function gamifies the monetary studying journey by offering incentives that encourage monetary behaviour reminiscent of saving extra, reaching saving objectives, studying about investing, amongst others.
The fintech startup goals to construct an ecosystem of guardians and youngsters the place teenagers could make monetary choices in a protected and managed surroundings. The firm is backed by traders reminiscent of Y-combinator, JAFCO Asia, Incubate India and angel traders reminiscent of Lalit Keshre, co-founder, Groww, amongst others.
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Source: www.financialexpress.com”