Amazon Prime Video has introduced over 40 new titles, in Hindi, Tamil and Telugu that it plans to launch over the subsequent 24 months, throughout authentic sequence, authentic films and co-productions. In line with its technique to carry the most recent films to shoppers throughout languages, Prime Video introduced new multi-year licensing offers and co-productions with varied Indian studios. Prime Video additionally introduced its foray into authentic film manufacturing in India with movies in Hindi and Telugu, to be launched straight on the service. Additionally, the corporate expands its video market choices with the launch of Prime Video Store, its transactional video-on-demand (TVOD) film rental service in India.
For Gaurav Gandhi, nation head, Amazon Prime Video India, within the final 5 years, the corporate has constructed a powerful slate of domestically produced content material throughout languages, serving the various leisure wants of Indian clients. “With increased access and distribution, we have helped these stories travel far and wide in India, and around the world. We have played a key role in helping expand the linguistic palette of Indian customers, thereby, increasing the audience base for creators and talent. Prime Video India today sees viewership from 99% of the country’s pin-codes. We have steadily innovated in the way we offer movies to our consumers, from offering films in a post-theatrical early-window to direct-to-service premieres bringing the most anticipated movies to consumers’ living rooms and preferred devices. We are deeply committed to growing this segment further and are going bigger on our film licensing partnerships, expanding our co-production initiatives and are now announcing our foray into original movies,” he mentioned.
The firm’s mission has been to inform tales that not simply join with audiences in India however resonate with audiences the world over, Aparna Purohit, head, India originals, Amazon Prime Video said. “As we move forward, we are looking forward to partnering with some of the most prolific creators to bring forth powerful stories across different formats, genres and languages for our customers. We are confident that our upcoming slate of shows and films will transcend all barriers of language, nationality or formats,” she added.
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Source: www.financialexpress.com”