Almost half of Britain’s youngest drinkers are turning down booze for low or no-alcohol alternate options, a survey has discovered.
The research, for business physique the Portman Group and carried out by YouGov, discovered 44% of 18 to 24-year-olds take into account themselves to be both occasional or common drinkers of alcohol alternate options, up from 31% in 2022.
Polling additionally discovered the age group have been essentially the most sober general, with 39% not consuming alcohol in any respect, and confirmed that some who tried the substitutes stated it helped them reduce down on their consuming.
Some 23% stated their consumption decreased whereas choosing low or no-alcohol drinks, up barely from 2022’s 21%.
Portman Group chief govt Matt Lambert stated: “It is welcome to see an additional rise within the reputation of low and no-alcohol alternate options in addition to additional proof of how they’re an vital software to assist UK drinkers, significantly youthful adults, to drink responsibly.
“The availability of alcohol alternatives has never been more abundant and we eagerly await the outcome of the recent UK government consultation on low-alcohol descriptors, which we hope will further facilitate the growth of the UK low and no-alcohol market.”
It comes after one in 10 UK drinkers shared they suppose they’ve an unhealthy relationship with alcohol, in line with an annual survey launched in November.
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The figures have been launched as a part of Drinkaware’s Annual Monitor, which additionally discovered that many extra individuals consider their nation has a consuming drawback – 56% in England, 66% in Scotland, 63% in Northern Ireland and 38% in Wales.
Fewer drinkers suppose they’re those with the difficulty, with 36% of respondents almost definitely to be involved for a buddy’s consuming habits.
Source: information.sky.com”