Snap Inc will roll out new options to make it simpler for manufacturers to create augmented actuality purchasing experiences on its Snapchat app in addition to a flying digital camera, the corporate mentioned on Thursday at its annual presentation to showcase new know-how.
The Santa Monica, California-based firm introduced the pocket-sized digital camera referred to as Pixy, which might fly a couple of ft above its proprietor to take pictures and movies earlier than touchdown within the palm of the hand, in a renewed push to develop its {hardware} enterprise. Pixy will price $230 and can be offered within the United States and France, Snap mentioned.
The theme for Snap’s Partner Summit was “Back to Reality,” reflecting the corporate’s focus over the previous few years on augmented actuality (AR), a kind of know-how that enhances pictures, movies or the expertise of the true world with computerized photographs.
“We believe there’s a tremendous amount of opportunity to build tools … that are connected to what we see in front of us,” Bobby Murphy, co-founder and chief know-how officer at Snap, mentioned in an interview.
Snap will start providing a wide range of free companies for AR builders together with knowledge storage. Until now, photograph filters and lenses have needed to be easy and compact in file dimension so they may add on the app rapidly. With extra storage, builders will be capable to create extra advanced AR experiences, Murphy mentioned.
For instance, an augmented actuality backyard would be capable to embrace 3D fashions of extra flowers and vegetation, he mentioned.
Snap may also roll out a brand new function referred to as “Dress Up” on Snapchat during which customers can browse AR purchasing filters that permit them just about strive on clothes and accessories.
Snapchat now has greater than 600 million month-to-month customers globally, up from 500 million final 12 months.
Source: www.financialexpress.com”