Shipments of Samsung’s smart earwear products, including wireless earbuds, neckbands and headphones, declined by 44.6 per cent year-on-year as Indian customers opted to buy devices from domestic companies.
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Samsung Electronics has lost its top rank in the Indian ear device market in the second quarter of the year. According to industry researcher International Data Corporation (IDC), the South Korean tech giant recorded a market share of 7.9 per cent in the April-June period, sharply down from their 30.4 per cent share a year ago, in the Indian earwear market. market) has come in third place.
According to a Yonhap news agency report, shipments of Samsung’s smart earwear products, including wireless earbuds, neckbands and headphones, declined by 44.6 percent year-on-year as Indian customers opted to buy devices from domestic companies. IDC said, domestic brands have a strong dominance as their share has reached 71.5 per cent in Q2 21, from just 31.2 per cent in 2020.
‘Boat’ made the first place
Boat, an electronics brand of India-based Imagine Marketing Pvt Ltd, became a major player after more than doubled its market share to 45.5 per cent in the second quarter, with shipments of ear-worn devices growing 424 per cent year-on-year . OnePlus, an electronics brand of China’s BBK Electronics Corporation, took the runner-up position with a market share of 8.5 per cent, up from 5 per cent a year ago. Its shipments had grown by 264.2 percent annually.
Reality’s ranking dropped
On the other hand, another Chinese brand Realme slipped to the fourth position with a market share of 5.5 percent as compared to 14.3 percent a year ago. The earwear market in India grew 113.1 percent year-on-year to 9.2 million units in Q2 and continues to be the largest category in wearables, data from IDC showed.
Let us tell you that South Korean tech giant Samsung is planning to launch its next premium flagship Samsung Galaxy S22 as well as S22+. A report has claimed that the upcoming series may feature a new telephoto sensor with 3X optical zoom capability as opposed to the high resolution sensor with poor optical zoom.
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