A live-streamer at a 17LIVE occasion.
17LIVE
In a primary for Singapore, shares of 17LIVE started buying and selling Friday following the Asian livestreaming firm’s merger with a special-purpose acquisition firm.
Shares of 17LIVE fell 2.06% to three.80 Singapore {dollars} ($2.84) after opening at SG$4.
This was Singapore’s first itemizing through a SPAC merger. SPACs, or blank-check corporations, are shell corporations that increase capital in an IPO and use the money to merge with a personal firm as a way to take it public.
“We may see more SPACs coming on board,” stated Deloitte in a Nov. 16 report, referring to17LIVE’s merger with Vertex Technology Acquisition Corporation.
Singapore’s first SPAC, VTAC, was listed in January 2022. It is backed by Vertex Venture Holdings, the enterprise capital arm of Singapore’s sovereign wealth fund, Temasek Holdings.
Local SPACs have two years to amass an organization, with the choice for a one-year extension, topic to sure situations.
Ng Jing Shen, co-founder at 17LIVE, advised CNBC on Friday that the corporate opted to record through a SPAC merger as a result of the blank-check agency was headed by its longtime associate, Vertex. He added {that a} conventional IPO would have taken longer, whereas SPAC provided them capitalization early on.
“The more time we save, the more we can capitalize and capture the growth opportunities that we see right now in Southeast Asia.”
“We see ourselves as a global livestreaming platform. Singapore is a global financial hub so we think it’s a great launchpad for us,” Ng advised CNBC forward of the itemizing.
The livestreaming platform permits customers to work together in real-time with streamers and ship them digital items. About 16% of 17LIVE’s month-to-month energetic customers spend cash, with the common month-to-month income generated from every spending consumer at $302 a month, in accordance with the agency.
“In our business model, we don’t make money from ads. Our business is not in views, it is in interactivity. So we make money off gifts that our users can buy from us,” stated Ng.
“They buy these gifts and they give it to the streamers to support them in whatever goal or whatever competition that’s being run. And then we do a revenue share with the streamers,” stated Ng, with out revealing numbers.
The platform had about 87,000 contracted dwell streamers as of finish June. These content material creators are sourced from companies or by way of expertise scouting, with the contract period ranging between one and 7 years.
“Once they sign with us, they actually go through a training program within our in-house talent management agency. So we teach them how to stream, how to use equipment, how to use the app. And then once they start, we have talent managers to watch their livestreams and guide them along the way,” stated Ng.
Launched in 2015 in Taiwan, 17LIVE expanded into Japan in 2017 which now accounts for 70% of its income whereas the remainder comes from Taiwan and Southeast Asia, in accordance with the corporate.
The app additionally permits customers to make use of their smartphones to add an avatar and conduct digital streaming.
The market measurement for digital idol, or computer-generated characters designed to resemble actual folks, in Japan is predicted to extend to $3.86 billion by 2027 from $630.7 million in 2022, in accordance with the SPAC merger submitting.
In 2022, 17Live generated working income of $363.7 million and incurred a lack of $51 million, in accordance with the submitting.
Bid to spice up listings market
In September 2021, the Singapore Exchange grew to become Asia’s first main bourse to permit SPAC listings in a transfer aimed toward attracting extra corporations to record within the city-state amid a stagnating IPO market.
Even earlier than the pandemic, the change noticed extra delistings than listings. From 2009 to 2019, there have been 302 delistings, whereas solely 279 corporations listed in Singapore, Tharman Shanmugaratnam, who was minister in control of Singapore’s central financial institution and is now the nation’s president, stated in 2020.
“We hope we are showing that there’s an alternative for companies which are fast growing, instead of directly listing in Hong Kong or the U.S.,” Vertex Holdings CEO Chua Kee Lock advised CNBC.
Hong Kong has been making an attempt to stimulate its IPO market, with the Hong Kong Stock Exchange in September proposing measures to reinforce its attraction for small- and medium-sized enterprises with high-growth potential.
In August, the Hong Kong authorities introduced a activity drive to “enhance” inventory market liquidity as a way to bolster the event of its capital market.
17LIVE has listed amid macroeconomic uncertainties fueled by excessive inflation, rate of interest hikes, and unstable markets. Unlike the inventory frenzies of 2020 and 2021, a number of corporations have delayed their listings since 2022, adopting a wait-and-watch strategy.
SPAC IPOs fell 76% within the first half of 2023 in contrast with the identical interval a yr earlier, in accordance with a report by monetary and threat advisory agency Kroll.
On why 17LIVE was listed amid an surroundings of financial uncertainty, Chua stated: “I think the market will come back.”
“What is up can never go up forever, right? … What is down cannot be down forever, too.”
Source: www.cnbc.com”