Apple CEO Tim Cook holds up a brand new iPhone 15 Pro throughout an Apple occasion on September 12, 2023 in Cupertino, California.
Justin Sullivan | Getty Images
Global smartphone gross sales rose in October after declining for 27 straight months on a year-on-year foundation, led by a restoration in rising markets, knowledge from Counterpoint Research confirmed.
Sell-through transactions, or retail gross sales volumes, grew 5% year-on-year in October, in keeping with the report.
“The growth has been led by emerging markets with a continuous recovery in Middle East and Africa, Huawei’s comeback in China and onset of festive season in India,” the analysis agency mentioned. The developed markets with comparatively greater smartphone saturation have seen a slower restoration, it added.
Huawei clocked the quickest progress amongst smartphone makers in China within the third quarter after the agency launched its Mate 60 Pro smartphone in September which sparked loads of client curiosity on account of its superior chip.
October additionally recorded the best month-to-month smartphone gross sales since January 2022, the report mentioned.
The launch of Apple’s iPhone 15 sequence in late September additionally helped bolster smartphone gross sales. “As compared to last year, the launch was delayed by a week which meant the full effect of the new iPhone sales was felt in October,” mentioned Counterpoint Research.
Global smartphone gross sales have been impacted by element shortages, stock build-up and longer alternative cycles.
“These issues have been compounded with an uncertain macroeconomic environment and as a result, global smartphones sales have declined year-on-year every month for more than 2 years,” the analysis agency mentioned.
Tech analysis agency Canalys final month mentioned the decline in world smartphone gross sales was slowing with third-quarter shipments falling simply 1% in contrast with a ten% decline the earlier quarter.
“Rising demand for fresh offerings in emerging markets is propelling brands and channels forward as the holiday season approaches,” mentioned Sanyam Chaurasia, senior analyst at Canalys.
South Korea’s Samsung continued to steer the worldwide smartphone market within the third quarter, with a 20% share of whole smartphone gross sales, in keeping with Counterpoint Research knowledge. Apple completed second with a 16% market share, adopted by Chinese manufacturers Xiaomi (12%), Oppo (10%) and Vivo (8%).
Counterpoint Research expects the worldwide smartphone market to develop additional within the fourth quarter.
“Following strong growth in October, we expect the market to grow year-on-year in 2023 Q4 as well, setting the market on the path to gradual recovery in the coming quarters,” the analysis agency mentioned.
Source: www.cnbc.com”