The Google for Start-ups Accelerator (GFSA) programme began in 2018 and is focussed on supporting startups remedy issues utilizing superior expertise like AI/ML or knowledge in sectors like healthcare, training, finance, media & leisure, gaming, and enterprise. “Our mission at Google for Startups India is to help young startup teams focus on their key problems while we empower them with lessons from Google,” says Paul Ravindranath G, programme supervisor, Developer Relations & Head of Google Accelerator at Google India. “The idea is to minimise spending resources on solved problems, focus on the main business challenge and shorten their time to market.”
Recently, the agency introduced the sixth cohort of the GFSA India, chosen from over 700 candidates. “The selected startups – with 35% led by women – comprise a mix of B2B and B2C startups between Seed and Series A stages,” he says. Financial Express spoke to the spokespersons for 4 of the startups featured within the fifth batch of the GFSA programme, about their enterprise and the way the Google initiative has aided their progress.
Goals101
Goals101 is a transaction behavioural intelligence (TBI) firm that accelerates enterprise progress for banks with the usage of AI and ML. It is likely one of the quickest rising Big-Data platforms (the Alpha Platform) within the area. “At Goals101, we are into making the banking experience more delightful and relevant,” says Visham Sikand, the founder & MD. Talking about GFSA, he says, “we learnt immensely from Google experts across different domains. The GFSA programme provided invaluable learnings from their cross-functional and experienced teams.”
Hypd
Hypd is geared toward bridging the hole between getting excited and shopping for. Founded in 2020 by Ashwarya Garg and Akshay Bhatnagar, Hypd Store publishes content material for D2C manufacturers. According to the 2 co-founders, GFSA helps you turn out to be a greater model of your self. “Within the first few days, everyone felt like a natural extension of our own team. They definitely go by their motto – Create. Design. Code. Build. For Everyone. We were challenged to do things, to start with perfecting the experience for our first beta users and then scale it for the next million.”
MedCords
In May 2017, MedCords began its operations at Kota district in Rajasthan. Since then, its ecosystem comprising two Android apps – “Aayu app” for households and “Sehat Sathi app” for medical shops and a physician net portal (medical doctors.medcords.com) have been broadly adopted by the semi-urban and rural markets in India. Nikhil Baheti, co-founder, Product & Analytics, Aayu (by MedCords), remarks: “GFSA helped us identify gaps and provided inputs about our GTM strategy and feedback on our product’s UX through top mentors. They even helped us optimise our Google Ads spend by analysing our account.”
Zypp Electric
“The best part about the GFSA programme is the tech depth and mentoring you get on AI, ML roadmap; UI, UX development and many other technology challenges, which are not easily available anywhere else,” says Akash Gupta, co-founder & CEO, Zypp Electric. The enterprise is India’s main tech-enabled EV-as-a-service platform. It was based in 2017 with a mission to make India carbon-free by utilizing an ecosystem of electrical automobiles and EV-based expertise and helps make last-mile logistics sustainable and emission free.
Source: www.financialexpress.com”