Elvis Presley followers will be capable to see a lifesized digital model of the king of rock ‘n’ roll acting on stage within the UK for the primary time later this 12 months.
The US music celebrity is being introduced again to life – and it is a British firm behind the undertaking.
Layered Reality claims the occasion, which makes use of synthetic intelligence and holographic projection, would be the “world’s first Elvis immersive experience”.
Elvis Presley’s property has granted entry to hundreds of the singer’s private pictures and hours of residence video footage, and the agency says that is getting used to create “never seen before” performances.
The present has been titled Elvis Evolution, and organisers say it is going to permit followers to have the ability to “feel up close and personal” to him by way of the live performance expertise – transporting them by way of his rise to fame and the cultural motion he catalysed within the Nineteen Fifties and Nineteen Sixties.
It might be based mostly at an as-yet-unnamed location in central London – and exhibits are additionally deliberate in Las Vegas, Tokyo and Berlin.
The undertaking follows within the footsteps of ABBA Voyage, by which lifesized avatars of the Swedish pop stars carry out as their human counterparts appeared in 1979, in a purpose-built enviornment in east London.
US rock band Kiss have additionally unveiled avatars of themselves, depicted as superhero variations of the musicians.
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‘Next-generation tribute’
The Elvis present announcement comes forward of what would have been the icon’s 89th birthday on 8 January.
Andrew McGuinness, founder and chief government of Layered Reality, mentioned: “Elvis Evolution is a next-generation tribute to the musical legend that’s Elvis Presley.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.
He added: “It’ll be a memory-making expertise that might be a bucket-list merchandise for Elvis followers and admirers around the globe. People can step into the world of Elvis, stroll in his footwear and rejoice his extraordinary musical legacy.”
Marc Rosen, president of leisure at Authentic Brands Group, which owns Elvis Presley Enterprises, mentioned: “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”
During his profession, Elvis was nominated for 14 Grammy awards, together with three wins, he bought multiple billion data worldwide, and obtained the Grammy lifetime achievement award.
He additionally starred in 33 movies and made quite a few tv appearances.
Elvis died on 16 August 1977 aged 42 at his Graceland residence in Memphis, Tennessee.
Source: information.sky.com”