Patriots proprietor Robert Kraft has launched a $25 million nationwide marketing campaign to struggle anti-Semitism as anti-Semitic reported incidents surge to document highs throughout the area and nation.
Kraft’s Foundation to Combat Antisemitism introduced its new initiative for all Americans — and particularly non-Jews — to #StandUpToJewishHate by utilizing the blue sq. emoji on social media as a unifying image of assist.
The basis famous that Jews solely make up 2.4% of the American inhabitants, however they’re the victims of 55% of religious-based hate crimes. That disturbing discrepancy is the cornerstone of this new marketing campaign — wherein the blue sq. emoji will take up 2.4% of TV and digital screens, billboards and social feeds to name consideration to the disparity.
Kraft, who on Monday was sporting a blue sq. pin to commemorate his marketing campaign, provided just a few remarks on the annual league conferences in Phoenix.
“I love this country,” Kraft stated. “I see hate building and developing in a lot of areas. I think it’s something we have to stop.”
He stated he spoke to a number of advert businesses, one which got here up with the blue sq. plan, as a “symbol of solidarity and getting us all together to push back against all kinds of hate, focusing on anti-Semitism.”
Tom Brady on Monday tweeted out assist for #StandUpToJewishHate.
The launch of this new marketing campaign comes lower than every week after the Anti-Defamation League reported that anti-Semitic incidents spiked throughout Massachusetts final 12 months, as the full variety of incidents in opposition to the Jewish group hit document highs in New England and across the U.S.
The ADL’s annual “Audit of Anti-Semitic Incidents” recorded a complete of 204 anti-Semitic incidents of assault, harassment and vandalism within the New England area final 12 months — a 32% bounce from 2021, and the very best variety of anti-Semitic incidents ever recorded within the area that covers Massachusetts, New Hampshire, Rhode Island, Maine and Vermont.
The Bay State accounted for 152 of these 204 anti-Semitic reported incidents. Massachusetts’ complete of 152 incidents was a 41% surge from the earlier 12 months, and the state recorded the sixth highest variety of incidents within the nation.
Nationally, ADL recorded 3,697 anti-Semitic incidents final 12 months, a 36% improve and the very best complete since ADL began monitoring such knowledge in 1979.
“ADL has been tirelessly ringing the alarm bells about the sharp increase in antisemitism, and encouraging elected officials and communities to fight back,” Jonathan Greenblatt, ADL’s CEO and nationwide director, stated in an announcement on Monday.
“Today, that continues as we join #StandUpToJewishHate, a new campaign to educate everyone in the United States about the rise of antisemitism and mobilize people outside the Jewish community to help us address growing hate and intolerance,” he added. “We need to drive home the message that Jews make up just 2.4% of the U.S. population but are the victims of 55% of all religious hate crimes.”
For extra details about the brand new marketing campaign, go to www.standuptojewishhate.org.
Source: www.bostonherald.com”