With the air journey trade struggling to maintain prospects pleased, Logan International Airport is launching a brand new perks program to attempt to push some rewards for its frequent vacationers.
“We are constantly looking for ways to enhance the passenger experience at Logan by improving our facilities, increasing efficiency, and adding new technology,” Massport Director of Aviation Ed Freni stated in an announcement.
The program, BOS Rewards, is a part of a wave of comparable applications popularized at main European airports and beginning to take root within the U.S.
Through the Boston airport’s FlyLogan app or BOSRewards.com, prospects are in a position to join a debit card and join free. Users earn factors by spending at collaborating areas, together with Logan, the Manchester-Boston Regional Airport, the Providence Airport and choose parking heaps.
“The concessions at Logan are competing for passenger business, and the intention of the BOS Rewards program is to reward passengers for choosing our services and shopping at the airport,” stated Massport spokesperson Jennifer Mehigan, noting this system is structured merely like Dunkin rewards or a gasoline station card.
These rewards could be redeemed for a spread of collaborating airline, lodge, rideshare, retail and different present playing cards, together with Expedia motels, Amazon and Dunkin Donuts.
Alternatively, factors could be traded in for cash by way of a Visa card or donations to the YMCA, Boys & Girls Club and different charities within the space. Donations, in response to a Massport launch, will exit on a month-to-month foundation.
The launch is the “latest installment in Massport’s overall plan to improve the customer experience” at Logan, the group’s assertion stated. In fall 2021, the group equally rolled out the FlyLogan app, which reserves airport parking, tracks flights and smooths entry to different airport facilities.
“We anticipate (BOS Rewards) will push more people to use the FlyLogan app,” Mehigan stated. The app will to proceed to roll out new options, she added.
Like many U.S. airports, Logan has confronted difficulties following the pandemic disruption with staffing shortages and excessive charges of cancelations and delays all through the summer season. The airport not too long ago obtained $62 million for updates and jobs.
Source: www.bostonherald.com”