MASCO was established 50 years in the past right this moment, however ask any of its stakeholders and native leaders what the group does or who it represents and also you may be left scratching your head.
President and CEO Dave Sweeney mentioned the nonprofit group — which supplies packages and providers in Boston’s bustling Longwood Medical and Academic space, for the document — is all too conscious of the confusion surrounding its identify, and is formally rebranding itself.
MASCO, or Medical Academic and Scientific Community Organization, isn’t any extra, and “we’ll henceforth be referring to ourselves as the Longwood Collective,” Sweeney mentioned.
“Our intent was to create a brand that heightens our reputation as a problem solver and thought leader committed to making Longwood the most desirable place to work, learn and heal in the world, and to establish an identity that matches the brands of our prestigious pioneering organizations that we represent,” Sweeney mentioned.
The newly rebranded Longwood Collective counts Beth Israel Deaconess Medical Center, Brigham and Women’s Hospital, Boston Children’s Hospital, Harvard University School of Medicine, Simmons University, and Wentworth Institute of Technology amongst its member organizations.
According to Sweeney, the LMA healthcare and financial hub employs 68,000 folks, educates 27,000 college students, and treats 2.8 million sufferers every year. It drives $30 million in annual enterprise income and $18 million of gross state product, he mentioned.
However, he mentioned the world’s “transportation ecosystem,” has complicated challenges, which contain simultaneous, however competing wants for restricted highway house.
The Longwood Collective has launched two paperwork, one in all which particulars the successes of its transit mode shifts, a collective effort from its member organizations to get folks out of their non-public vehicles and as a substitute select to commute to the world by strolling, biking, carpooling or taking public transit.
The different is a transportation framework that recommends venture proposals for the world be evaluated based mostly upon their affect on mobility inside and surrounding the 213-acre LMA.
Nearly half of its workforce commutes by way of public transit, however the LMA is challenged in that it lies outdoors town’s Central Business District and core of the MBTA system, in response to Tom Yardley, vice chairman of space planning and growth.
He mentioned the main focus ought to be on growing public transportation capability, to accommodate the expansion that has occurred or is deliberate within the space.
“What we hope to convey with the release of both of these materials as we look toward the future of mobility in the LMA is that our transportation challenges are urgent and that we should acknowledge the complexity of mobility in the LMA and act intentionally to do no harm,” Sweeney mentioned.
Source: www.bostonherald.com”