India’s fastest growing “Buy Now, Pay Later” ZestMoney today released the findings of its survey on how women make their personal finance and investment decisions. In this survey, answers of 1900 people will be sought. These people belonged to all Tier-1 and Tier 3 cities apart from metro cities of the country. Most of the women participating in this survey belong to the younger generation born after 1980.
It has come out from the conclusion of this survey that 59 percent of women prefer to invest in gold and FD. While 31 per cent women prefer to invest in mutual funds and equities. Apart from this, it also invests in Recurring Deposit (RD), Real Estate and Cryptocurrencies.
Commenting on this survey, Lizzie Chapman, CEO and Co-Founder, ZestMoney, says that the best thing that came out of this survey is that the young generation women, who are knowledgeable about all digital technologies, put their savings in safe and low-risk investment options. Which includes options like Gold and FDs. Apart from this, many women also invest in mutual funds and equities, which is a sign of increased awareness about financial products among women.
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He further said that women taking the reins of their personal finances in their own hands will further accelerate the process of women’s financial self-reliance and their wider inclusion in wealth creation. We believe that women will benefit immensely from the availability of accurate information and knowledge on personal finance. Keeping this in mind, over the years, we have increased our focus on providing personal finance related information in local languages in a simple and easy way.
It has also come out in this survey that women not only adopt investment options with low risk investment options, but they also give preference to long term investments. 93% of the women who took part in this survey were either full time employees or self employed.
The survey also revealed that long-term investments were at the top of the priority list for women. In this, investing to buy a house (25%), investing for children’s future (23%) and saving for retirement (15%) was the number one. Apart from this, women also invest keeping in mind the goals like car, traveling and marriage.
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