TTC Tour Brands, the manufacturers that comprise tour operators like Trafalgar, Luxury Gold, Insight Vacations and extra, have printed its first annual examine that includes perception on the most recent tour traits, referred to as the ‘Big Tour Study.’
The examine surveyed over 7,000 Americans with a median family earnings of $150,000. Eighty-nine % of these surveyed had been over fifty-five years of age; 67 % had been feminine; and 56 % had been retired.
“We strive to create the most knowledgeable and resourceful advisor community in the industry and continue to identify ways to better support our partners in their business,” stated Guy Young, Chief Engagement Officer of TTC Tour Brands. “This comprehensive annual study will continuously demonstrate what the thousands of TTC tour travelers seek in their travel experience and serve as an asset for advisors, arming them with the insights they need to make the sale.”
The high 5 takeaways from the Big Tour Study embody experiencing hidden gems in addition to bucket-list sights; excursions present assurance whereas touring internationally; want to go to locations a traveler hasn’t but visited is at a excessive; vacationers crave reference to different vacationers; and a few insights into the journey traits of working professionals.
Hidden Gems in Travel
While journey has lengthy been about visiting landmark sights (suppose the Eiffel Tower in Paris), the Big Tour Study has discovered that its vacationers are equally as inquisitive about off-the-beaten path experiences that solely a guided tour can present.
Both bucket-list and off-the-beaten path experiences had the identical demand, with 87 % of respondents selecting each as their motivator for occurring guided excursions versus conventional non-guided journeys.
Tours Provide More Assurance
Eighty % of respondents replied that TTC Tour Brands affords group, logistics and assurance in-destination. In reality, lots of people, particularly ladies solo vacationers, will select a tour over a conventional trip as a result of excursions present a higher sense of security, particularly for worldwide journey. Tours additionally handle the logistics, similar to transiting from one vacation spot or attraction to a different, making a higher sense of ease and fewer stress within the planning course of.
Travelers Want to Discover New Destinations for Themselves
Seventy % of respondents consider that experiencing new cultures is a giant a part of why they e book a tour, whereas 67 % need to go to a rustic they’ve by no means visited earlier than. This demand for brand new, worldwide and culturally totally different journey experiences has been on the rise because the COVID-19 pandemic and doesn’t appear to be slowing down, regardless of typically hefty value tags for air journey and different journey bills.
Travelers on Tours Crave Connection
Almost half of these surveyed stated that having the ability to simply join with different vacationers is a significant purpose why they select a tour over a conventional trip. Especially true for solo vacationers, this could additionally apply to vacationers who’re extra extroverted.
Working Professionals Dream of Europe
Among working professionals, the need to journey to Europe is excessive (at 83 %). Top locations in Europe embody Italy, England and Ireland, whereas the typical tour size for working professionals stays shorter, round 8-14 days, which is aligned with the nation’s paid day off insurance policies.
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Source: www.travelpulse.com”