Sandals Resorts International is rolling out refreshed logos for its well-known Sandals Resorts and Beaches Resorts manufacturers.
The up to date modernized logos and their creation is being dubbed a strategic first step in speaking the inherent connections between the manufacturers, together with Caribbean experience, all-inclusive resort innovation and household possession.
“The enhanced logos are not just efforts to change the status quo—there’s a much bigger purpose at play here,” mentioned Scott Peiffer, Executive Creative Director for Unique Vacations Inc. (UVI), an affiliate of the worldwide consultant of Sandals Resorts International, the corporate charged with delivering the manufacturers to a world market.
“Sandals is an incredibly successful brand with a rich history that dates over 40 years and so it was both a thrilling challenge and weighty responsibility to preserve the hallmarks of the original logo while stylistically aligning it with sister brand Beaches,” he added.
“We’ve created consistency among two of the most well-known resort brands in the world, keeping the essence of Sandals while bringing Beaches clearly within the family,” mentioned Peiffer, artistic director. “Refreshing the logos is part of the necessary work to create positive synergies between our brands, protecting our legacy and optimizing the brands for the future.”
Type foundry and design studio, House Industries was tapped for the emblem design work. Now sharing the identical script font, the logos are immediately identifiable as the identical portfolio of manufacturers.
“Refreshing the logos is a tangible indicator of SRI’s commitment to innovation and modernization,” added UVI Chief Marketing Officer Tony Cortizas. “We are building upon our incredible heritage and want our marks to reflect our momentum and to draw a clear family connection between our brands in the marketplace.”
For a behind-the-logo look, go to Hello Paradise, the official weblog for Sandals Resorts.
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Source: www.travelpulse.com”