Princess Hotels & Resorts provides its company within the Caribbean world-class lodging and a constant service that ensures the loyalty of shoppers who search to repeat the expertise of their totally different properties, Manuel Serrano, Caribbean Commercial Director, instructed TravelPulse.
Princess is a Spanish firm, born in 1967, with 22 properties in Barcelona, the Canary Islands, and the Caribbean. “It is an All-Inclusive family business, except in the city hotels that are more executive, more business-oriented, although without losing the tourist factor,” assures Serrano.
The brand has nine properties in the Caribbean, including the Dominican Republic and Mexico, and two more to open in Jamaica, with which they compete in a vital way having as its main characteristic the consistency in the attention to its guests. “One of our greatest virtues is value for money. An agent or a client is looking to go to a place that always ensures good quality,” Serrano says.
He explains that though Princess Hotels & Resorts is an organization primarily targeted on the household section, it additionally has prestigious adults-only inns. In each circumstances, the speed of repeat company is exceptionally excessive, “which confirms that we are providing a good service.”
The Difference is within the Small Details
For this hospitality business skilled, their energy in entrance of an more and more refined competitors within the Caribbean area (the place they’ve been current for greater than twenty years) lies within the small particulars.
“Especially in the service – some may like the hotel more, others like the food, but the service differentiates us within a highly competitive segment. In the end, you remember the experiences you’re getting. If you paid for feelings and leave with them satisfied, that’s the end goal,” he says.
One of the strengths of Princess Hotels & Resorts is the numerous gastronomic supply with a variety of choices and options in its eating places’ menus, the place prospects have entry to many worldwide culinary experiences.
Manuel Serrano says most of his prospects within the Caribbean area come from the United States and Canada, given the geographical proximity, but in addition have a major presence of European vacationers. “We focus our efforts the most on the U.S. and Canadian markets. Travelers from these countries repeat much more easily than Europeans because, in many cases, we are three hours from their homes; it is a natural destination.”
Today, the properties of Princess Hotels & Resorts within the Caribbean are solely renovated. “During the pandemic, our hotels were closed, and the company took advantage of that to invest in renovations. It was a big risk because we didn’t know how long it would last, and that was investing a lot of money in a moment of uncertainty, but the company was very smart in the long run. Renovations were done in the Dominican Republic, and after the pandemic, there was an opening of much-improved hotels.”
Manuel Serrano says that whereas service consistency is vital within the lodge enterprise, of which they’re an instance, additionally it is important for journey company prospects. “When you give what the client looks for nicely, it will not change. He will continue to look for options within this brand of hotels or that travel agency to advise him,”.
The excellent place out there and the rising data of the Princess Hotels & Resorts model amongst prospects have allowed them to increase their footprint within the area, so within the coming season, they hope to open two extra inns in Jamaica, a brand new vacation spot of their marketing strategy.
“Except in Cuba, where we are not present, in the great Caribbean destinations: Mexico (Riviera Maya), Dominican Republic, and Jamaica, we want hotels that are very visible, appreciated, and valued to be a leader company in our segment. We want to consolidate definitely in the Caribbean.”
Princess Hotels & Resorts is a model that may be very involved about wellness, which is why it provides first-class amenities with spas the place company have entry to many therapies, trendy gyms, and enormous areas for sports activities.
“We are increasingly caring for people with sporting routines they can maintain during their holiday stay. In addition, we have healthy food in our buffets so that people can keep their diet more balanced. We also have open areas with large spaces where guests can disconnect to read a book or walk, for example.”
Serrano headlines that Princess Hotels & Resorts works to make company really feel at residence.
“Since we are a family business, we want them to feel like we are part of their family. That’s our philosophy. We don’t want our guests to be in a cold hotel, but to feel comfortable, to have memories, and to be able to keep talking about them after leaving the hotel. Our ideal is for everyone who has stayed at Princess to come back and say that they got what they were looking for and even got over it.”
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Source: www.travelpulse.com”