Oxford University Press (OUP) India has launched REaD marketing campaign to encourage studying habits amongst kids. According to Sumanta Datta, managing director OUP India, the marketing campaign goals to allow an ecosystem that will help and encourage the younger readers.
“Our vision is to be a part of the national mission of National Education Policy 2020 and equip learners with reading skills so that they become motivated readers of quality content and thrive in the 21st century as lifelong learners,” Datta stated.
OUP India had additionally carried out a panel dialogue on the significance of studying by which educationalists, publishers, animators and writers participated. The panellists from India and the UK shared their views on the significance of inculcating studying habits at a younger age in addition to ideas on enabling college students to develop into avid readers.
Present within the panel have been Biswajit Saha, CBSE director, Barry O’Brien, educationalist-quizmaster, Benita Sen, director, OUP UK Andrea Quincey, and Mallika Ghosh, affiliate director, OUP India, amongst others.
According to OUP, via this marketing campaign, it’ll attempt to empower the group of younger readers with sharp comprehension skills in addition to sustainable studying and writing abilities. It additionally goals to encourage using each printed supplies and digital instruments that may reinforce literacy abilities and improve engagement.
With inputs from PTI.
Source: www.financialexpress.com”