Career steering and mentorship platform Mindler has launched company expertise programme in collaboratuon with PUMA to allow college students from 15 to twenty years find out how world organisations market their merchandise.
“Mindler has been at the forefront in helping students make the right career choices. In the past six years, we have helped 2.5 million students find the right career path. Now, with the corporate experience we further our aim to help students find the right career, gain relevant skills and also understand the corporate world. The program is very much in line with NEP 2020. Getting a global brand like PUMA on board just validates what we are trying to do here,” Eesha Bagga Bhargava, Director, Mindler mentioned.
As part of the programme, the scholars would get a chance to upskill themselves by a hybrid program focussing focuses on strategic advertising, branding, promoting, and market analysis amongst different core expertise. The college students would have the ability to study ideas in a self-paced method at their comfort and doubts can be solved by stay classes by trade consultants from Mindler and PUMA respectively. The programme module would additionally comprise of simulations and role-play to assist college students perceive how it’s to work within the advertising division at PUMA.
This month-long programme can be accessible to the scholars from the consolation of their dwelling, and college students would obtain a certificates and internship letter from PUMA together with a complete expertise report on the finish of this system. Students can be anticipated to create a advertising plan and an promoting marketing campaign for a product launch that may be introduced to PUMA and peer-to-peer studying would type a crucial half
“Marketing is a critical tool of growth for any company today. Equipping students with expertise in technology-led campaigns at a young age will hold them in good stead. PUMA is glad to play the enabler to nurture and tap the inherent talent of the student ecosystem,” Vishal Gupta, govt director, Retail, PUMA India, mentioned.
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