Ayurvedic D2C model The Ayurveda Company (T.A.C) has launched a variety of facial merchandise Kumkumadi, with actor Rubina Dilaik. Through the affiliation, the corporate goals to construct consciousness round Ayurvedic recipes and a robust reference to its digital viewers.
Kumkumadi is a staple in relation to youthful pores and skin, and T.A.C has efficiently formulated it and different key elements in a number of codecs and merchandise to satisfy the various wants of our client’s pores and skin, Shreedha Singh, co-founder, T.A.C., stated. “With Rubina Dilaik, known for her natural beauty and belief in ayurveda and yoga, we intend to take our message on healing and popularising ayurveda as a way of life among the masses,” Singh said.
In a marketing campaign video uploaded by Rubina Dilaik and model on varied social media platforms, the actor apprises her followers about the advantages of Kumkumadi merchandise and why they need to embrace ayurveda. The Ayurveda Company, together with Dilaik, may even run varied campaigns highlighting the vary of Kumkumadi merchandise on all its social and digital platforms. The marketing campaign is conceptualised by T.A.C.
“As an avid follower of ayurveda and natural skincare, this is an opportunity for me to popularise Kumkumadi. People will wilfully embrace the T.A.C Kumkumadi products and better understand the impact of Ayurveda as a way of life,” Dilaik added.
T.A.C’s Kumkumadi portfolio contains seven skincare merchandise – pure face oil, face wash and face scrub with 24K gold mud, SPF 50 gel sunscreen, night time gel, day cream, and aloe vera gel. Additionally, T.A.C has made a revamp with its packaging, developing with white and gold.
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Source: www.financialexpress.com”