Sirona Hygiene has rolled out its new marketing campaign #PeriodsHelloTohHai for Menstrual Hygiene Day. Aiming to deal with the stigma round durations, the marketing campaign, which went stay on May 16, 2022, will run until May 28, 2022 throughout India. As a part of the marketing campaign, the model has additionally launched a social media engagement exercise.
“Through this campaign we aim to empower period positivity and break the stigma related to periods. Sirona’s products help to solve period problems for women. We also create educational content in the form of videos, blogs, infographics to keep our audience well-informed,” Deep Bajaj, founder and CEO, Sirona Hygiene, mentioned.
The advert movie highlights stigma related to durations inside Indian households. The movie exhibits the lifetime of two sisters, Saniya and Sonia, the place Saniya hides her sanitary pad from her dad and Sonia interrogates her sister over this act of secrecy. To educate Saniya a lesson, Sonia begins to wrap her daily-use merchandise resembling water bottles, toothpaste, medicines and so forth with brown papers till Saniya realises the mischief performed by her youthful sister and confronts her about this behaviour. The advert then conveys a social message, ‘if you don’t cover different medical / hygiene merchandise, why do you cover interval merchandise? Periods are nothing to be shameful or embarrassed about. Let’s normalise it’.
Sirona Hygiene goals to resolve intimate and menstrual hygiene points for ladies, which aren’t adequately addressed within the nation. To clear up these issues, the corporate affords merchandise resembling ache reduction patches, oxo-degradable disposal baggage, anti-chafing rash cream, peebuddy and peebuddy pregRX. Additionally, they’re the advocates of menstrual cups, tampons and panty liners, underarm sweat pads, maternity breast pads and intimate moist wipes, intimate wash, therapeutic physique wash, bodyguard subsidiary that features N95 and N99 masks, mosquitoes repellents and on a regular basis hygiene (sanitizers).
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Source: www.financialexpress.com”