Rapido has launched a brand new IPL marketing campaign #EkdumAaramSe with Raj Kumar Rao and Jiiva. Post the success of the primary part of the marketing campaign, the second part focuses on imparting consciousness amongst intra-city vacationers on Rapido’s providers. The adverts goal to enhance every day commuting and improve Rapido’s model consciousness in India.
The newest adverts have been devised to ascertain Rapido in its place mode of transport in India, that’s low-priced, fast and comfy mode of touring, Amit Verma, head, advertising and marketing, Rapido, stated. “We received an overwhelming response for our first campaign and have launched the next phase featuring two more crowd favorites – Raj Kumar Rao and Jiiva. We will keep the momentum going by launching further phases during the IPL. With two new teams introduced this season, the competition is expected to become more intense and, thus, will generate higher viewership than usual,” he added.
The adverts showcase a movie every for hindi talking market (HSM) with Raj Kumar Rao in Hindi and Bengali and non-Hindi talking market (Non-HSM) that includes Jiiva in Tamil and Telugu. The entertaining and fascinating adverts have been directed by Amar Kaushik and produced by MagixEngage and DreamVaultHouse, with Enormous Brands because the artistic company. The built-in advertising and marketing marketing campaign can be launched throughout channels equivalent to TV (IPL and encompass), digital, ooh, for audiences in metros, tier 1, and tier 2 cities.
Raj Kumar Rao performs a daily workplace goer known as Rastogi, whereas Jiiva performs Sundar, an worker. Both these characters reap the advantages of reaching workplace early, while saving cash utilizing Rapido’s bike-taxis. These real-life characters are additionally anticipated to resonate and strike the wire with the viewers.
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Source: www.financialexpress.com”