pTron has unveiled its new model identification aiming to strengthen the imaginative and prescient of its model to succeed in shoppers throughout the worth chain of economic system, mainstream and premium segments. The rebranding is in step with the corporate’s efforts to evolve its product providing and providers to cater to the youth in main cities of India.
For Ameen Khwaja, founder and CEO, pTron, over the past three years, the corporate did one thing which is connecting, dependable, and provides a way of being aspirational. “Throughout the journey, we have remained true to our core values, even as we transform to keep pace with the changing needs of our end consumers. While our name remains the same, our logo and packing have changed to better represent who we are and better connect with our consumers. With our online and offline presence and a ‘Made in India’ range, we intend to be the preferred choice of the Indian youth looking for gadgets across income-classes. Our belief #BeLoudBeProud lends new meaning to our core purpose of accelerating access to products. This new visual identity is in line with the brand’s overall mission, which will be carried out across packaging, branding, and marketing communications,” he acknowledged.
As per the corporate, in the previous couple of years, pTron has reworked and grown dramatically and it’s crucial for the model to mirror and promote the values it lives by. “Designed to work across digital and physical channels, the new logo highlights modernness, to reflect pTron’s position as a young and enthusiastic brand. The logo marks the birth of a new pTron both inside and out, which is a modern interpretation of brand’s ‘P’ insignia carrying the same passion to keep making technology accessible to all,” the corporate mentioned.
pTron is a model owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed firm on BSE and NSE since 2004.
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Source: www.financialexpress.com”