Park Avenue has unveiled a brand new advert marketing campaign, aiming to delve deeper within the multifaceted character of latest man. The marketing campaign ‘Doctor – Dancer’ seeks to embrace totally different expressions of their masculinity and endorses the thought that there’s extra to a person than what meets the attention. Conceptualised together with Wunderman Thompson, the advert movie captures a day within the lifetime of a up to date man whereas he effortlessly transitions between work and fervour.
The advert challenges the age-old notion of a person’s character being confined inside a singular thought of virility, and goals to have fun trendy males who’re boldly accepting of their genuine selves. The marketing campaign consists of digital, tv, in-store visible merchandising, out of doors, and multi-city activations is being executed for the focused marketing campaign for the vary of Park Avenue deodorants.
The movie follows the protagonist as he wears the Park Avenue perfume earlier than heading in direction of a dance studio. He begins dancing and his strikes enchant everybody within the room. As his efficiency picks tempo, his ID card drops revealing him to be a physician by career, showcasing his acceptance of the multitudes inside his masculinity.
For Pooja Sehgal, chief advertising and marketing officer, Raymond Consumer Care, customers’ preferences for fragrances have developed from being merely a sensible option to turning into a discerning life-style alternative. “At Park Avenue, we cater to the evolving choices of the modern man while they explore and expand the horizons of their personality. Our latest campaign is an endeavor to showcase the openness and acceptance of one’s authentic self,” she said.
Raymond is a suiting producer that provides end-to-end options for materials and garmenting. It has a number of the main manufacturers inside its portfolio resembling Raymond Ready to Wear, Park Avenue, ColorPlus, Parx, Raymond Made to Measure amongst others.
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Source: www.financialexpress.com”