Do you have any unique business ideas?? Don’t you like working under someone or under supervision? Do you want to earn a lot of money?? If the answer to all these questions is yes, then you should think about your own business plan. Most of people think that a huge amount is required to set up a business, but it is not so. You can thank the Internet for this, giving you access to even remote areas. Now anyone can start a business with the help of the internet even if there is not much amount. If you have a perfect business plan then you can try your luck in the online trade industry too. Portal based garment stores have increased in recent times. People log. in to buy essential items like clothes, shoes, bags and other necessities on these sites.
Online Boutique Business Essential Steps for Online Boutique Business
What you want to sell on the online platform is not important, for this you just have to have self-confidence. If you do not have self-confidence in the process of setting up this type of business, then you can also take advice from experienced people. By the way, whether you want to open a traditional clothing store or to set up a portal business, the following are the things, which will ensure your success. Ultimately, your motivation, hard work, product quality and promotional techniques will pave the way for success in your online boutique business.
Make a business plan
Proper planning is required to complete any task. Although there are no rules that guarantee the success of any business, there are some policies that can be followed to be successful. Creating a business plan is the first step in setting up any business. In the online garment business, there are some essential tasks like preparing the required finance, selecting products, promotion, accepting orders and taking payment after delivery. In such a situation, problems can arise due to a lack of proper planning, so not only will your online business not freeze, but your reputation in the market will also get spoiled. That’s why it is important to devote time to making a business plan.
Spend time in Market Research
Once your plan is ready, then do market research for it with a professional. One cannot achieve success in any business without doing market research. This will provide data to shape your online garment store. It will also give you a clear idea of the amount you need, like what people like, how to deliver, etc. Market research will also help you reach your target customer. These reports will tell you what is important for your business so that you will be able to meet the demand.
Selection of Store Name
Once all the data is in your hands, now you have to think of the name of your online clothing boutique. It may sound easy but in reality, it is a very difficult task. For this, ignore the big, old and worn out names. The name of the online store should have something that attracts customers. Find some cool and smart names. And make sure that the customer understands from the name itself what you are offering him.
Selection of Online Domain
Needless to say that there should also be a proper online place for online garment boutiques. For this, it is very important to have a website on which the customer can choose the items of his choice. That’s why the next important thing is to choose the right domain name. Having a domain will give it a professional touch, people trust such stores more than others. Premium plans are very expensive for this but this increases the online garment business.
Designing the Website
If your online representation is not correct then you may soon have to lose your business. Once you have figured out the name of the store and the domain, now you have to create an impressive webpage for the store. The webpage will act as a window from where customers can view your fresh collection. It would be good to take the help of a website designer for an online garment store. Make sure that the design and template attract customers without diluting the importance of the item, hence making the site attractive. If the tab is difficult to navigate, the customer will immediately log in to another store.
Develop Unique Brand Identity
Online branding is essential in the garment industry. It depends on your customers, products, name and presence on social media. If only women’s goods are available in the store, then it is better to give a presentation of the colour and choice of the woman. If goods for youth, women, men and children are available on the portal, then the brand and its design should be accordingly. Men would not like to see women’s things or designs anyway. And if you want to start selling school uniforms then make an identity like that.
Product and quality Highlight Products and Quality-
Once you have impressed your sweethearts, they will always come to your store to see what new you have done. And this would be the perfect opportunity for you to crack your deal. Your online boutique will run only when it has essential items for a certain class of customers as well. You should keep uploading the photo of your product by dragging it from different angles so that customers can understand the shape, size and colour of the product properly. Along with the photo, you should also post the details of the product, so that the customers can know what they are going to get in it. Keeping all these in mind, you should show the best quality product.
The right choice of price
Every person has his own budget. Its price should be according to its quality. If they do not like the quality, then customers also see the same product on other sites. Those people will always choose the best deal, so the price of your product should be attractive and in the budget of the customer, for this do a good research first.
Product Sourcing
To build your collection, you have to be in touch with the wholesaler, retailer, manufacturer and other stores from where you can get good products for your portal, by talking to the local artist you can also sell their products in your store, You can also hire an artist for your work.
Proper Delivery Services
When customers place an order, they also expect quick and secure delivery of the goods. It is the responsibility of the merchant to deliver the goods to the customer in the right way. For this, the owner of the store can also take the help of a courier service to send the garment. It doesn’t matter which delivery service you choose, just make sure that the customer does not get a chance to complain.
Promotion via Social Media
If the proper promotional technique is not used, then all the instructions mentioned above will fail. Advertisement is very important to convey your point to the customers. Apart from this, there are many sites in the competition, without advertising you will not be able to attract customers. The best way to promote an online boutique is to use social media platforms. Online boutique owners can open accounts on social media such as Facebook, Instagram or Twitter and spread their online business information from there. If you have enough money then you can also use traditional advertisements like television, newspaper, radio etc. Celebrity can also be made the brand ambassador of your online garment store.
Required Legal Documents and Licenses
- Company bank account (Company Bank account)- The first document you will need for your online business is your company’s bank account. All business-related economic exchanges will be done from this company account only. Customers who buy clothes through online payment will deposit the money in this account.
- Company pan card (Company’s PAN card)- Another essential document for online business is the registered PAN card, which should be in the name of the company. Many types of permits or grants cannot be obtained without these legal documents.
- Company ownership papers (Company ownership papers)- Whenever an owner applies for a trade license or other required paper, then he also has to tell about the type of ownership of the agency i.e. he is the sole proprietor of the company or his partnership firm or LLP. , are a private limited company. All these things are required to be mentioned in the registration form
- Trade license (Trade License)- As soon as you build a good organization for good service, profit and sales, you need a trade license. Proper papers are also required for this license.
- Registration certificate (Registration certificate)—You will also need proper registration for an online boutique so that your store will be legal as per the trade law.
- Gst registration document (GST registration documents)- With the implementation of GST in India, both new and old organizations are required to have a GST registration paper. This will make it easier for the owner of the company to pay taxes.
- CellTax/VAT Registration GST Registration (Sale tax/VAT registration) Apart from GST registration, the boutique owner also needs sales tax and VAT registration papers. These papers show that the agency is legal and does all the work in a legal way.
- Identity certificate (Identity proof) The owner of the garment shop also has to give his identity proof. Voter card, PAN card, ration card, passport etc. are some of the documents which are needed in this work.
- Residence certificate (Address Proof)- Along with the certificate of the owner’s house, a certificate of the address of the garment selling company also has to be submitted. Although boutiques are online, an address has to be provided that can actually be traced. For this, the address of the place of residence can be used.
- Online Term & Privacy Policy (Online terms and Privacy policy) – You have to register online to run an online boutique, these registrations take care of the safety with the term of the trade, the privacy policy of the site and the copyright of the organization
Staffing and Remuneration –
If you are running an online garment store, then you will not need much support. If the work is small then a single person can also handle it, but as the work becomes bigger you will need to hire 2-4 persons, the owner of an online store does not need a factory. If you want to keep some persons only for wages like packing, stocking then they can be given 5000 to 10,000 per month.
Investment Cost and Profit Margins
There is no ideal cost to start an online boutique. If you want to sell only branded clothes, then your investment will be much higher than the locally made garments. Online stores reduce the investment a lot, if you want to make your mark in the readymade garment industry, then you have to start from Rs 5 to 7 lakhs. Talking about its benefits, in today’s era people are very fond of wearing designer clothes, in such a situation your business can earn profit in lakhs.
Risk Factor
- Problem with storage (Problems of storing)- Clothes get damaged quickly. Even if the store is online, space is required to keep the collection. Lack of proper storage not only causes loss to the garments but also reduces profits.
- Not getting customers (Risk of not finding customers)- Even if you have a fresh collection, people may not like it. The price of goods is also a big reason which can sink the online business. It is not easy to read people’s minds and in such a situation it becomes even more difficult to convince a particular customer who buys, whereas in reality, any shopkeeper can easily explain his point and product to his customer.
FAQ
Q: How to start a boutique business?
Ans: Keeping in mind your skills and budget, this business can be started with proper planning.
Q: How much will I have to invest in an online boutique business?
Ans: 5-7 lakh rupees
Q: Is there any advantage in online boutique business?
Ans: Yes absolutely, because nowadays people are very fond of wearing designer clothes.
Q: How much profit can I make from an online boutique business?
Ans: In lakhs
Q: How to market online boutique businesses?
Ans: Online through various social media apps