Mirchi has launched its operations in Dallas, Texas in partnership with FA Radio International LLC. The launch is consistent with the corporate’s imaginative and prescient to increase its world footprint and cater to the South Asian diaspora throughout markets. Additionally, the corporate goals to introduce its radio, digital, and dwell occasions options to town. The launch gives a platform for nationwide and native advertisers to succeed in goal audiences throughout these markets via radio, occasions, and the digital platform of Mirchi. In addition to radio, the corporate has grown a profitable options enterprise globally, Prashant Panday, MD and CEO, Mirchi stated. “After expanding our footprint in UAE, Qatar, Bahrain, New Jersey, and San Francisco, we are entering the market of Dallas. We look forward to bringing the best of Mirchi to the South Asian and Indian diaspora across these markets,” he added.
For Manoj Mathan, head of worldwide markets, Mirchi, the worldwide leisure market holds immense potential and in North America, markets like Dallas, the Bay Area, and New Jersey have a whole lot of demand for Hindi music and bollywood content material. “Thus, leveraging Mirchi’s brand equity, strengths, and unparalleled content library, we look forward to catering to this demand and engaging with our target audience on terrestrial radio, while also catering to audiences that seek Indian entertainment content in other Indian languages through the Mirchi app,” he acknowledged.
As per the corporate, with South Asians accounting for nearly 1,50,000 of the full inhabitants in Dallas, there’s a vital demand for Hindi music and bollywood content material. “Catering to the needs of consumers, Mirchi will be bringing bollywood content along with local updates relevant to the target audience. Moreover, the brand will share its digital content and curate on-ground events to solidify its engagement with the audience,” it highlighted.
With the launch of its Mirchi App within the US in February 2022, the corporate is now current in 4 nations outdoors of India, together with the USA.
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Source: www.financialexpress.com”