Indian attire model Manyavar has launched its Pehno Apni Pehchaan marketing campaign that includes actor Amitabh Bachchan with a powerful messaging on Indian put on on events. As per the corporate, Indian put on represents India’s tradition and heritage movie sheds gentle upon the sensation of Indianness after carrying Indian put on by a monologue narrated by the legend himself. The monologue is an ode to Indian custom and tradition, celebrating the satisfaction of India, and the way Indian put on is including to the satisfaction and tradition.
Manyavar has been on the center-stage of selling Indian tradition and tendencies in Indian style for the reason that starting, Vedant Modi, chief advertising officer, Vedant Fashions Limited, mentioned. “With the film featuring AmitabhBachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers,” he added.
The movie has been conceptualized and executed by Shreyansh Innovations. “Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue,” Amitabh Bachchan acknowledged.
According to Shreyansh Baid, director, Shreyansh Innovations, Manyavar’s campaigns have at all times been about standing up for the core cultural values of India. “In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for,” he added.
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Source: www.financialexpress.com”