The Knot Worldwide, a world digital wedding ceremony planning firm, has introduced that Jenny Lewis has joined the corporate as chief advertising and marketing officer (CMO). Lewis will lead all advertising and marketing, insights, and editorial initiatives for The Knot Worldwide and its 19 international manufacturers throughout 16 international locations.
Lewis joins us at a pivotal time when the market alternative is immense, Anam Zubair, affiliate director of promoting, WeddingWire India, stated. “She brings on board a wealth of experience from managing brands like Uber, where she has been instrumental in driving growth. This empowers The Knot Worldwide and WeddingWire India to identify new growth opportunities and derive actionable insights from an audience that is extremely digital-savvy. We are certain that with Jenny’s leadership, we’ll be able to make WedTech an indispensable part of every Indian consumer’s life,” Zubair added.
Lewis, an knowledgeable in scaling two-sided marketplaces and rising and advancing the visibility and impression of well-known manufacturers, was most not too long ago the top of US and Canada advertising and marketing for Uber and UberEats. Before Uber, Lewis labored at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), the place she developed co-marketing methods with Fortune 500 manufacturers resembling MillerCoors and Volkswagen. “I look forward to further developing and implementing a strategy that supports our global growth plans, eCommerce business objectives, and above all, provides couples with an unparalleled experience during one of the most important moments of their lives,” Lewis acknowledged.
For Tim Chi, CEO, The Knot Worldwide, Lewis’ consumer-centric method to full-funnel advertising and marketing and talent to anchor a model’s relevancy with present and potential shoppers will drive innovation for the tens of millions of engaged {couples} and tons of of tens of millions of wedding ceremony visitors that we serve annually within the $200 billion international wedding ceremony trade.
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Source: www.financialexpress.com”