With regional content material gaining prominence on digital prior to now two years, streaming platform ZEE5 has strengthened its content material library for Telugu talking viewers. 50% of customers eat regional language content material, Punit Misra, president – content material and worldwide markets, ZEE Entertainment Enterprises Ltd, mentioned. “Up until 18 months ago, our viewers were skewed towards Hindi content with Hindi speaking market (HSM) accounting for nearly 70% of viewership while the remaining 30% used to come from regional content. This was mostly due to the supply constraints that we faced,” he informed BrandWagon Online.
The OTT platform plans to roll out 11 unique content material for its Telugu talking viewers in FY23. The content material slate will embody a gamut of genres starting from thrillers, comedy, drama to romance. In addition, viewers can watch Telugu dubbed motion pictures and unique content material from ZEE5’s library. This announcement is according to the platform’s focus in direction of strengthening its presence within the southern market. It is to be famous that ZEE5 had introduced a Tamil content material lineup for FY23 with 20 movies and sequence. “The Tamil and Telugu market is very competitive. Hence, we wanted to make sure that in these markets we have a substantial play,” he added.
The platform claims to have recorded an increase in viewership of regional content material. As per the corporate, Tamil movie Valimai fetched 500-million streaming minutes on ZEE5 worldwide. Similarly, Telugu movie RRR appears to have acquired 1,000 million streaming minutes inside 10 days. ZEE5 has been ramping up its southern content material slate through each buying and commissioning content material. While the corporate acquires motion pictures, it claims to have collaborated with unbiased manufacturing homes and commissioned the unique content material slate. “In the past we may have syndicated a couple of content at the time of lockdown due to supply constraint. However, in this slate, we haven’t bought any content or entered into syndication deals but have been a part of content production from the starting,” Misra elaborated.
While the corporate didn’t reveal its actual funding particulars for the southern market, it did nonetheless emphasise on the significance of the market. For Manish Kalra, chief enterprise officer, ZEE5 India, South is a vital marketplace for ZEE5 and the platform is persistently increasing its presence on this market throughout languages. “The response from the Andhra Pradesh and Telangana region has been encouraging and we did foresee a growing appetite for Telugu content worldwide. We have significantly boosted our investments in this market and stand open to collaborate with the creators for content,” he highlighted.
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Source: www.financialexpress.com”