YouGov, the analysis and knowledge group, is tapping shareholders to assist fund a £300m swoop on an arm of GfK, the patron knowledge big.
Sky News has learnt that YouGov will announce after the market shut on Thursday that it has struck a deal to amass GfK’s international client panels division, which provides a wealthy seam of information on consumption habits.
City sources described the deal as a pure match for YouGov that will facilitate a fast acceleration of its technique.
The GfK enterprise was put up on the market following the announcement of a merger between its mum or dad firm and NielsenIQ, a rival.
European antitrust regulators ordered the businesses to suggest treatments to mitigate competitors dangers related to the deal.
YouGov’s biggest-ever acquisition, which is predicted to see it increase tens of tens of millions of kilos from institutional traders, is more likely to be well-received by the market, based on one shareholder.
It comes simply months after the corporate appointed Steve Hatch, an government at Facebook-owner Meta, as its new CEO.
Stephan Shakespeare, its co-founder and chief government, stepped as much as turn into non-executive chairman.
The firm was additionally based in 2000 by Nadhim Zahawi, the previous Conservative chancellor and celebration chairman.
It listed on the London inventory market 5 years later.
Shares in YouGov have been buying and selling on Thursday morning at round 1120p, giving the corporate a market capitalisation of £1.08bn.
A YouGov spokesman declined to remark.
Source: information.sky.com”