YES Bank has appointed Nipun Kaushal because the chief advertising and marketing officer (CMO). In this function, he might be chargeable for the advertising and marketing and company communication (MCC) and company social accountability (CSR) capabilities of the Bank. He might be concerned in creating complete advertising and marketing and communication methods that can assist the general strategic aims of the Bank. He will even be concerned in accelerating the CSR initiatives to place YES Bank as a number one, socially accountable organisation, the corporate mentioned in an announcement.
“With his expertise and domain knowledge, Kaushal will play an instrumental role in this transformational journey of the Bank. With Kaushal’s appointment as the CMO, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight,” Prashant Kumar, managing director (MD) and chief govt officer (CEO), YES Bank mentioned on the appointment. Kaushal might be reporting into Rajan Pental, international head, retail banking, YES Bank.
In his final task, Kaushal was the CMO for PNB Metlife Insurance Co. Ltd (PMLI) and was accountable to develop and ship enterprise technique and construct a ‘customer first’ tradition. He is a seasoned advertising and marketing skilled with over 22 years of wealthy expertise in monetary companies and car trade. Prior to PMLI, Kaushal labored with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset Management and CitiFinancial Consumer Finance.
“I look forward to contributing my humble bit in this transformational journey. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organisation,” Kaushal acknowledged.
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