Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates trafficking survivors, to create ‘Snap The Supply Chain’, an out of doors poster marketing campaign built-in with AR know-how to make folks conscious of the issue of human trafficking. The marketing campaign goals to interact with audiences and take them alongside a journey of realisation– from downside to answer– by making them conscious that easy human intervention can assist ‘snap the supply chain’ and result in the rescue and rehabilitation of victims of human trafficking.
For Priya Shivakumar, senior nationwide artistic director, Wunderman Thompson India, ‘Snap the Chain’ marketing campaign is a solution to not simply make clear the crime, however make folks really feel concerned by participating with it via AR and perceive the way it performs with unsuspecting lives, all of the whereas empowering them to really feel like they could possibly be part of the answer. “With every piece of news headlining some crime or the other against humanity, people have become, at worst apathetic and at best resigned to the evil that goes on unchecked in the world. An important message to convey with something like human trafficking, where any clue or intervention at any level can make all the difference. Where a life saved also means hope renewed,” she added.
As per the company, since traffickers view their victims’ lives as one thing to be performed with, their provide chains had been represented as a soccer formation, juxtaposing the sufferer’s journey from a secure atmosphere into the palms of evildoers. When the posters are scanned utilizing an AR app, the know-how brings the art work to life on their telephone screens, participating audiences by showcasing the availability chains and the sufferer’s journey in rather more element. That’s when audiences uncover that they will intervene and assist snap the availability chain. An interactive function encourages audiences to faucet. “Human trafficking in all its forms is a direct attack on an individual’s rights, respect and dignity. This app is the first step towards upgrading advocacy to the next level,” Pinaki Ranjan Sinha, govt director, SANLAAP, highlighted.
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Source: www.financialexpress.com”