Volkswagen has launched a brand new marketing campaign for its newly launched sedan, ‘Virtus’. Titled ‘Hello Goosebumps’, by the movie Volkswagen goals to advertise its new premium mid-size sedan Volkswagen Virtus. The marketing campaign is conceptualised by DDB Mudra Group. With the launch of the brand new Volkswagen Virtus, the intention was to showcase the potential of the premium midsize sedan phase, Abbey Thomas, head, advertising and PR, Volkswagen Passenger Cars India, mentioned. “Our communication positioning for the Virtus ‘Hello Goosebumps’ has been rightly captured by our partner DDB Mudra Group and amplified by PHD media in reaching out to our intended consumers. The combined efforts have elevated the excitement and thrill of driving sedans paving the way for an introduction truly befitting of the Virtus,” he added.
The new Volkswagen Virtus goals to reignite the premium midsize sedan with its ‘Big by’ design, efficiency, security, connectivity, comfort and luxury. The Virtus is a real Volkswagen developed on the core DNA of the model of construct high quality, security and fun-to-drive expertise and every ingredient has been captured by the brand new tv industrial (TVC) marketing campaign. “This sedan looks like a dream and drives like one too. ‘Hello Goosebumps’ captures the essence of the Volkswagen Virtus in a simple, visceral campaign that every passionate driver will undoubtedly relate to,” Pallavi Chakravarti, artistic head – West, DDB Mudra, mentioned.
Volkswagen’s media company, PHD India, additional elevated the launch marketing campaign through its 360-degree incisive method, overlaying all very important media channels, and crafting an efficient advertising technique. PHD was tasked with constructing enthusiasm and maximising outreach amongst its audience to amplify the launch expertise of Volkswagen Virtus. The marketing campaign kick-started with the ‘French Window Innovation’ on The Times of India. The firm claims that the large-canvas innovation delivered high-visibility engagement that in the present day’s audiences need and was augmented by high-impact roadblocks on main enterprise and information digital publications to maximise attain and frequency. The built-in marketing campaign was additional strengthened with an influencer advertising technique that includes influencers akin to Tamanaah Bhatia, Yami Gautam, Mrunal Thakur, and amongst others.
“Our partnership with Volkswagen gave us the opportunity to steer another big launch campaign to its true potential while staying true to PHD’s tradition of helping its clients make significant leaps in the marketing space. Utilising key strategies across all touchpoints to maximise reach, an outcome like this always gives us the impetus to continue building impactful experiences for brands like Volkswagen and elevate their marketing strategies to be a cut above the rest,” Monaz Todywalla, CEO, PHD Media, India, acknowledged.
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Source: www.financialexpress.com”