Star Sports Network has rolled out its newest marketing campaign #UmeedSeYakeenTak forward of the fourth version of Khelo India Youth Games (KIYG). The occasion will kick begin on June 4, 2022, at Panchkula (Haryana) and will probably be aired LIVE and unique on the Star Sports Network and Disney+ Hotstar.
Created and conceptualised by the in-house group at Disney Star, the marketing campaign movie options Anurag Thakur, Minister of Sports and Youth Affairs, main the help for the following technology of sportspersons. The movie additionally catches a glimpse of two-time Olympic medalist PV Sindhu and Tokyo Olympics gold medalist javelin star Neeraj Chopra of their aspect, as they elevate the adrenaline and inspiration quotient for over 8,500 taking part gamers.
“The exemplary performances of our athletes at the various global multi-sporting events stand testament to the emotion that we are now at the cusp of transforming hope into belief when it comes to winning medals globally. Disney Star, together with the Ministry of Sports and Youth Affairs, intends to realise this shared vision through the launch of our campaign #UmeedSeYakeenTak. With the aim and commitment to make Khelo India Youth Games one of the largest annual youth sports events in the world, Disney Star will provide a more vibrant coverage for youth sports and help create many young heroes this season,” Khelo India Youth Games, Star Sports spokesperson, mentioned.
The multi-disciplinary occasion will introduce 5 indigenous sports activities – Gatka, Thang-ta, Kalarippayattu, Mallakhamb, and Yogasana. Sporting abilities like shooters Manu Bhaker, Mehuli Ghosh, Saurabh Chaudhary, and weightlifter Jeremy Lalrinnunga have been a number of the finds of KIYG and have gone on to signify the nation at both the Olympics, Youth Olympics, or Commonwealth Championships.
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Source: www.financialexpress.com”