Scarecrow M&C Saatchi has introduced that it has expanded its bouquet of choices with the launch of Firefly. Firefly is an end-to-end actual property advertising and marketing arm that can traverse all the spectrum from branding to sourcing technique to guide era to efficiency. To head Firefly, Scarecrow has acquired on board, actual property professional, Sarat Sinha. “I shall lead Firefly that’s set to become an enabler for real estate brands. Nowadays, real estate developers aren’t merely looking at a creative solution, but a more comprehensive bouquet of services that range from strategies to efficient execution. Firefly shall facilitate this for its clients,” Sinha mentioned.
In his final position, Sinha was the chief advertising and marketing officer of the Kalyan-based Tycoons Group. Under his stewardship, Tycoons Group noticed a model refresh. Sinha has greater than 15 years of expertise in actual property with a give attention to key capabilities akin to technique, advertising and marketing, gross sales and pre-sales. He has a large publicity throughout classes akin to actual property, promoting, banking and consulting. His actual property expertise covers manufacturers like Colliers International, Peninsula, Adhiraj, Tycoons and Vihang Group. “Firefly is an extended arm of marketing that helps real estate brands create an overarching strategy, and help them attain their sales and marketing goals,” he acknowledged.
As per the corporate, Firefly has already onboarded two actual property manufacturers within the Bhandup-Mulund space and Thane as its purchasers. “We advise brands on a short-term and long-term approach on the integrated offline and online marketing communication, thus fulfilling the brand’s objectives,” Sinha added.
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Source: www.financialexpress.com”