Rupeek, the doorstep gold mortgage firm, has introduced gold loans at 0.49% curiosity per 30 days. To promote the 0.49% providing, the corporate has gone dwell with a 360-degree advertising marketing campaign that options Manoj Bajpayee and Priyamani.
The TVC highlights the ache factors of the client searching for a gold mortgage. While the providing is dwell in all of the cities the place Rupeek operates, a advertising marketing campaign throughout TV, OOH and digital is dwell in key markets resembling Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra.
“Our new 0.49% p.m. interest rate offering is in-line with Rupeek’s plan to provide customers with an easy access to secured credit and help them accomplish their aspirational goals. While India continues to look for better options to avail credit, Rupeek’s flagship, technology backed doorstep gold loan has been a runaway success and we will continue to deliver our gold standard consumer experience across cities,” Shalabh Atray, SVP, advertising and digital, Rupeek, stated.
Rupeek’s goal is to set the inspiration for tech-led gold monetisation within the nation by way of distinctive, industry-first improvements and unlock progress and credit score for a billion Indians.
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Source: www.financialexpress.com”