Danone India’s model Protinex has launched a brand new business on tv and digital platforms highlighting the necessity to preserve sufficient muscle power amongst Indian adults by way of protein and vitamin consumption. The TVC has been conceptualised by DDB Mudra.
The TVC portrays the lifetime of an Indian grownup who’s unable to hold out primary family chores attributable to tiredness and lack of power. It culminates with an professional shedding gentle on muscle loss as one ages and expresses his concern over the declining muscle power of Indians over 30 years of age. As per the corporate, the marketing campaign attracts inspiration from our day by day life and demonstrates how declining power impedes a person’s potential to get pleasure from life together with his household.
Through this TVC, the corporate’s intent is to construct consciousness round the truth that muscle loss can result in lack of power, if not addressed with sufficient protein consumption and bodily exercise, Sriram Padmanabhan, advertising and marketing director, Danone India, mentioned. “Indians often neglect protein in their diets and the reason behind this is lack of understanding around adequate protein intake and the role it plays in helping one lead an active and healthy life,” he added.
As per the corporate, poor muscle mass and power of Indians is a rising concern. “Sedentary lifestyle among adults in India has become more common than before. People above 30 are now experiencing multiple health problems due to lack of physical activity, improper diets, and poor lifestyle choices, leading to tiredness and lack of strength,” it added.
For Pallavi Chakravarti, artistic head, West, DDB Mudra, by way of this TVC, the purpose is to carry alive the dilemma grappling Indian adults as they cope with decline in well being of their muscular tissues. “As someone who was 30 a long time ago, it really shook me up to know about the muscle loss and weakness that starts to creep up on us post thirty years of age. Because it is not outwardly visible, we end up telling ourselves that we don’t feel the tiredness either. Time to acknowledge the need for protein and therefore, for Protinex in our daily lives,” she said.
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Source: www.financialexpress.com”