Simcoe, citra and mosaic hops, with added toasted buckwheat, chia seeds, and sea salt (for electrolytes) all went into Harpoon Brewery’s new hazy IPA — not an ingredient checklist one used to search out on a non-alcoholic beer can.
But as increasingly breweries like Harpoon are seeing the advantages of the choice, non-alcoholic drinks have began to step up.
Harpoon’s providing, referred to as Open League, is the brewery’s first non-alcoholic beverage.
Dan Kenary, Harpoon’s CEO and co-founder, mentioned that beer-drinker’s rising curiosity in well being and wellness has opened the business’s eyes to non-alcoholic choices.
“We’ve seen from the positive consumer feedback of our fan-favorite Rec. League that consumers are looking for better-for-you options when it comes to their beer,” Kenary mentioned. “We wanted to take that a step further and offer folks another better-for-you option that’s even lighter, still hop-forward and flavorful, and made without alcohol.”
Non-alcoholic beers initially got here in the marketplace by means of solely a pair beverage firms, with what one reviewer referred to as “bland, flavorless, near-beer brews.”
But in recent times the sober-friendly choices have been adopted in additional diverse kind by an array of producers, from greater retailers to discerning microbreweries. The substitutes are actually largely crafted as precise beers with very low alcohol content material — lower than 0.5% ABV per can.
With Open League, Kenary mentioned, Harpoon “worked to get the recipe and taste as close to a traditional beer as possible.”
Non-alcoholic choices have a in-built attraction to a particular viewers and open up new events to benefit from the drinks, Kenary mentioned.
“The category is constantly expanding,” Kenary mentioned, “and we’re excited to now be a part of it with the launch of Open League.”
The brewery is launching the beer at a free kickboxing occasion on Aug. 28.
Source: www.bostonherald.com”