Nickelodeon has partnered with the United Nations in India for a #OnlyOneEarth marketing campaign, on the event of World Environment Day 2022. Through the marketing campaign, the youngsters’ leisure franchise together with the United Nations in India will increase consciousness on methods to scale back carbon footprint and emphasise on the significance of defending the planet. The marketing campaign goals to spotlight the necessity to reset the steadiness with nature by means of particular person actions and cut back our carbon footprint.
Nickelodeon has at all times targeted on empowering children in essentially the most significant methods by means of revolutionary initiatives, Nina Elavia Jaipuria, head – Hindi mass leisure and youngsters TV community, Viacom18, stated. “With a strong belief that these dynamic young minds are the true change agents of society, we felt it is crucial for kids to understand the importance of a greener future. With the might of our franchise and Nicktoons we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible,” she added.
As part of this marketing campaign, Nickelodeon’s artistic communication will ship the message of collective local weather motion with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’. Nickelodeon with the assistance of Nicktoons, can even be leveraging the UN’s current faculty community in India to amplify the ‘Act Now’ program, on-line in addition to offline.
Through two tales, Nickelodeon’s Nicktoons brings alive the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws gentle on human-wildlife battle whereas the second story ‘Paani Ka Ghar’ emphasises on marine and plastic air pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, each the tales showcase children taking the initiative to change into local weather heroes and bringing about constructive change by instructing adults vital local weather motion classes.
According to Shombi Sharp, UN resident coordinator in India, the leisure business has the facility to affect the biggest youth technology in historical past for constructive change. “Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds,” she highlighted.
To additional amplify the initiative far and vast, Nickelodeon is enterprise a marketing campaign by initiating a consumer-engagement exercise throughout malls in Mumbai and Delhi to indicate the significance of creating the planet greener. In addition to this, the marketing campaign will create engagement throughout social media to inspire children to take up a inexperienced coronary heart pledge and undertake other ways to handle local weather change. The marketing campaign is being dropped at fruition by means of interactive influencer advertising, social and digital actions.
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Source: www.financialexpress.com”