Saree model Navyasa by Liva has rolled out a advertising and marketing and promoting marketing campaign that includes actress Deepika Padukone. Through the marketing campaign, the model goals to focus on a brand new method to sporting sarees that’s #freetobe. Conceptualised consistent with the theme #freetobe, the marketing campaign showcases the model’s intent to revolutionise the way in which sarees are perceived.
Navyasa by Liva is redefining the saree class to fantastically seize the essence of recent Indian ladies, Rajnikant Sabnavis, chief advertising and marketing officer, Grasim Industries (Pulp and Fibre), mentioned. “The brand’s intention is clear that it is here to stay and the association with Deepika Padukone as the face of the brand will only up the ante and take the brand to the next level. She captures the bold and individualistic style that Navyasa by Liva represents, making the actress a great fit for the brand. The campaign idea is in sync with the brand spirit and brings alive the ethos effectively,” he added.
As per the corporate, the TVC represents how a saree is breaking stereotypes with its fluid, breathable and cozy nature. Saree provides the wearer the liberty of expression enabling them to attain their goals with conviction whereas sporting the saree, the marketing campaign highlights. “Fabrics like Liva crepe and satin are very popular amongst the younger audience that drapes sarees. The Navyasa by Liva collection offers contemporary sarees with a complete behavioral understanding of the target audience empowering women to move around with spirited optimism and #freetobe in their element.” Sabnavis elaborated.
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Source: www.financialexpress.com”