IDAM House of Brands has appointed Reena Mansukhani because the vice chairman – model and communications for Bella Vita Organic. In her new function, she will likely be accountable for creating communication and advertising and marketing methods, constructing and elevating the model throughout the business whereas establishing a retail atmosphere that encourages optimistic buyer expertise which thereby contributes to the model’s continued progress.
Mansukhani brings a mix of luxurious, model administration, ardour for magnificence, make-up and skincare, and a cohesive information of name constructing to the Bella Vita Organic household that may assist to additional strengthen and create a high-end picture of the model, Aakash Anand, founder and CEO, IDAM House of Brands, stated. “She has a deeper understanding of trends backed by competitive research analysis which is essential when we aim for new launches. Reena Mansukhani’s proven skills in ideation and development of content and visual merchandising displays will undoubtedly contribute to the overall growth of Bella Vita Organic,” he added.
With over 16 years of expertise, Mansukhani has dealt with varied portfolios together with model and class administration, luxurious administration, vogue retail, enterprise progress and gross sales. Prior to Bella Vita Organic, she labored as head of division – advertising and marketing, Boddess Retail. She has additionally labored with organisations equivalent to Nykaa the place she was the assistant vice chairman – luxurious, Gaurav Gupta, Exclusively.in and Vodafone India amongst others. An entrepreneurial spirited and passionate skilled with general experience in built-in advertising and marketing, model and enterprise technique, Reena Mansukhani will information Bella Vita Organic by means of new curations and communications.
With extra folks consciously serious about selfcare and shifting in the direction of ayurveda-backed skincare, will probably be an attention-grabbing section to develop this pattern with Bella Vita Organic to offer hand-crafted self-care merchandise, Reena Mansukhani acknowledged. “The brand has already carved a niche in the industry and I believe my expertise in brand building and knowledge of beauty and skincare would benefit the brand to pave the way for future growth. Content is king and I look forward to devising new strategic initiatives by creating meaningful and real content for and by the real people,” she highlighted.
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Source: www.financialexpress.com”