Health meals model Yogabar has introduced the acquisition of nutrition-based meals firm, TremendousHealthy. As per the corporate, the acquisition is step one in Yogabar’s new enlargement technique whereby it’s seeking to purchase a sequence of budding homegrown meals manufacturers which share the identical model ethos. “This strategic move will help expand Yogabars diverse product portfolio further and increase access to a larger customer base as well as new markets, all while staying true to its value proposition of clean and natural ingredients,” it added.
“SuperHealthy aligns with our portfolio and we aim to further leverage our combined strengths to realise synergies across our value chain. We believe acquisitions are a way to add world-class like-minded talent to our team. It gives us a quicker way to scale up and the ability to accelerate our roadmap,” Suhasini Sampath, co-founder and CEO, Yogabar, stated.
Superhealthy specialises in premium nuts, seeds and path mixes. The model’s entry into Yoga Bar’s portfolio will welcome the model’s vary of merchandise comparable to antioxidant mixes, peri peri cashews, masala cashews, pumpkin seeds, salted almonds and seed mixes.
“Yogabar is the perfect home for us and the best way to take our story and product forward. We are sure Yogabar will help us unlock unprecedented growth,” Meghana Rao Mojjada, CEO and co-founder, TremendousHealthy, acknowledged on the acquisition.
TremendousHealthy’s acquisition is simply the beginning of Yogabar’s multifold development technique geared toward attaining a optimistic EBIDTA this month, the corporate stated. “This comes after the brand has been consistently clocking more than 100% growth YoY over the years,” it claimed.
“We are looking to support and shelter more such homegrown food brands built on the pillars of transparency, quality, and trust. These are the ethos that aligns very well with our brand philosophy,” Sampath defined.
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Source: www.financialexpress.com”