Gillette India has unveiled the most recent version of the shaving stereotypes marketing campaign, titled #EngineeringChange. The marketing campaign urges younger Indian college students to introspect and rethink how training could be a stepping stone for altering extra than simply their very own lives.
“Since the beginning, Gillette has been committed to helping men look, feel and be their best. This commitment is brought to life through our brand purpose that inspires everything we do which is ‘Grooming the Next Generation of Men.’ Through #ShavingStereotypes, we want to inspire young men and women around the world to be bold in defining their purpose and contribute to the communities around them in their own unique ways,” Saurabh Bajpai, senior director and nation class chief, Gillette India mentioned.
In line with its world mission of inspiring ‘The Best a Man Can Be’, the movie portrays the one-dimensional perspective with which many individuals deal with their training and levels. The featured true story serves for instance to convey the model’s message, each considered one of us can meaningfully contribute to our communities, we simply want to concentrate on our true potential.
The movie narrates the true story of social entrepreneur Prashant Gade, whose real-life journey is an encouraging instance for younger Indians to transcend the expectations of society and redefine our truest potentialities. Conceptualised by Grey India, the movie displays on Gade’s real-life journey, exhibiting how he confronted the tough realities of incapacity when he noticed an amputee struggling to shave his face. This made him query the aim of his training, and really quickly, that doubt was changed with a burning ardour to make use of his data and qualification to make a distinction. After numerous exhausting work and ingenuity, he created a bionic prosthetic and based his ‘Inali Foundation’ to contribute to the lives of 1000’s of amputees.
“We all know that education is a career-builder, but we often ignore how it can equip us to make a difference to the world at large. It has the power to inspire us to go beyond society’s pre-defined benchmarks. Gade’s story acts as a reminder for all of us to look deeper and discover the true potential of education. The courage and conviction he had to bring about a change in the lives of so many, is what makes him such an inspiration,” Sandipan Bhattacharyya, managing director and chief artistic officer, Grey Group said.
Narrated via Gade’s lens, the story encourages youthful generations to undertake new and contemporary views on how they will really unlock their full potential and get away of the bounds set by conventional norms.
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Source: www.financialexpress.com”