FanCode has introduced DD Sports because the unique tv associate for the India tour of West Indies sequence, to construct accessibility for the tour for tv viewers throughout the nation. The tour, scheduled between July 22 and August 7, would be the first India-away sequence to be hosted solely on DD Sports within the final 15 years.
Cricket is the undisputed chief in sports activities and leisure in India, Mayank Kumar Agrawal, CEO, Prasar Bharati stated. “Even in the fast-growing digital age, there continues to be a significant market and audience for sports consumption on television, and we are glad to bring the upcoming India tour of the West Indies to the masses through DD Sports. While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean wider accessibility to all sports fans for the series,” he added.
In April 2021, FanCode turned the first-ever digital platform to signal a four-year take care of Cricket West Indies, giving unique broadcast rights to FanCode for nearly 150 worldwide and 250 home cricket matches of the Caribbean till 2024. The deal contains the upcoming India’s tour of the West Indies consisting three ODIs and 5 T20Is, which will likely be solely live-streamed on the FanCode app (Android, iOS, TV) and the web site.
“FanCode’s single-most objective is to provide superlative user experience and solve for accessibility gaps fans witness in sports consumption and experience, in line with the government’s vision to transform India’s adaptability for digital through initiatives like Digital India. DD Sports’ reach in smaller cities and towns is unbeatable, making it the ideal platform to televise the India tour of West Indies, while we continue to build a superior digital experience for fans nationally,” Prasana Krishnan, co-founder, FanCode acknowledged.
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Source: www.financialexpress.com”