On June 20, 2022, The Cannes Lions International Festival of Creativity returned on-ground after a spot of two years. India opened day one of many pageant with seven metals, as Dentsu Webchutney and VMLY&R bagged a Grand Prix every. While Dentsu Creative took house Grand Prix for Vice Media’s The Unfiltered History Tour within the Radio and Audio class; VMLY&R Mumbai’s win got here for Maxx Flash’s The Killer Pack within the Health and Wellness Lions class.
“The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come,” Amit Wadhwa, CEO India, Dentsu Creative mentioned.
Besides a Grand Prix, Dentsu Webchutney additionally picked a Silver and two Bronze Lions within the Radio and Audio class for its above-mentioned entry whereas VMLY&R received a Silver for Adeli Unipads’ Reusable sanitary pads within the Health and Wellness class. Meanwhile, Leo Burnett bagged a Silver for P&G Whisper’s The Missing Chapter within the Health and Wellness class.
On day one, winners had been introduced throughout classes similar to Outdoor, Print and Publishing, Health and Wellness, Pharma and Radio and Audio.
VMLY&R took house Grand Prix for Dell Technologies’ I Will Always Be Me marketing campaign within the Pharma class. “We get to work with brands impacting the world positively and clients who are passionate about building purpose-driven businesses,”Debbi Vandeven, Global Chief Creative Officer, VMLY&R, mentioned.
Impact BBDO Dubai received a Grand Prix for Annahar newspaper’s The Elections Edition within the Print and Publishing class. In the Outdoor class, Havas Middle East bagged a Grand Prix for Adidas’ Liquid Billboard.
Area 23, an IPG Health Network firm was introduced because the healthcare company of the 12 months. Area 23 additionally swept Health Grand Prix for Good for its Lil Sugar- Master of Disguise marketing campaign.
India has despatched a complete of 921 entries to the Cannes Lions Awards this 12 months whereas a complete of 25,464 entries have are available in from 87 nations. The Cannes Lions International Festival of Creativity will run until June 24, 2022.
Read Also: Dentsu International launches world artistic community Dentsu Creative
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Source: www.financialexpress.com”