LOS ANGELES — A lawsuit filed in opposition to the maker of a few of the nation’s hottest water filtration techniques has accused the Brita firm of falsely promoting that its merchandise take away or cut back hazardous contaminants from faucet water.
The proposed class-action lawsuit, which was filed final Wednesday in Los Angeles County Superior Court, claims that misleading promoting has led clients to falsely imagine that Brita merchandise filter such contaminants as arsenic, nitrate, hexavalent chromium and sure PFAS, or “forever chemicals,” from faucet water.
Brita is owned by Clorox Co., which is headquartered in Oakland. Clorox launched an announcement Wednesday saying it was nonetheless reviewing the criticism, however appeared ahead to “defending ourselves vigorously.”
“Brita takes the transparency of the variety of water filtration options we offer seriously,” the assertion stated. “Our products include a standard filtration option that improves taste and odor of tap water and is certified to reduce identified contaminants as communicated. For those consumers looking for water filters certified to reduce PFOS or PFOA, the Brita Elite pour-through and Brita Hub are both certified to reduce PFOS/PFOA, as well as lead and other identified contaminants.”
The lawsuit was filed by Los Angeles County resident Nicholas Brown, who’s at present the only plaintiff. Brown bought a Brita water pitcher and normal filter for about $15 in 2022 after studying the product label and believing the machine would filter contaminants to under lab detectable limits, the lawsuit stated.
“Unfortunately, the Products are not nearly as effective as defendant deliberately leads people to believe, causing consumers to overpay millions and forego more effective alternatives,” the lawsuit stated. “In this way, defendant has not only bilked millions of dollars from consumers in ill-gotten gains, but Defendant has put the health and welfare of millions of consumers and their families at risk.”
The firm’s advertising “creates the illusion of safety and protection for people and their families,” stated Ryan Clarkson, managing companion of the Clarkson Law Firm in Malibu. “And that’s really the big problem that we need to solve here. When people are running their tap water with PFAS through these Brita water filters, it’s just a superfluous act. It does nothing whatsoever as it relates to chemicals like PFAS.”
The lawsuit argues that claims on the labels and packages of sure Brita water filters, pitchers and dispensers — resembling “Cleaner, Great-Tasting Water for Over [20, 25, or 30] Years,” “The #1 FILTER” and “Reduces 3X Contaminants” — are false and deceptive. Other claims like “Better water for you. Better water for the planet” and “Fresh filter = Fresh water” reinforce shopper beliefs that the merchandise take away or cut back to under lab detection limits frequent hazardous contaminants, the lawsuit says.
— Dorany Pineda / Los Angeles Times
Source: www.bostonherald.com”