Indian footwear model Bata India has roped in actor Disha Patani because the face of its new vary of footwear 24×7 Casual Collection. The actor will probably be seen selling the gathering in its newest marketing campaign, ‘It’s Got To Be Bata’. The firm goals to take out a 360-degree marketing campaign for its newest assortment. Conceptualised by Contract Advertising, the marketing campaign reveals Patani getting into totally different roles be it an motion scene in a shoot or discuss present.
According to Gunjan Shah, MD and CEO, Bata India Limited, the 24×7 Casual Collection has been curated preserving in thoughts the assorted roles that ladies play all through the day for which they want versatile informal footwear to maneuver from one event to a different. “Casual fashion is the recent trend. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes. The new campaign features brand ambassador Disha Patani. Bata hopes to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life,” she added.
The 24X7 Casual Collection options manufacturers akin to Bata Red Label, Bata Comfit and Naturalizer in block heels and recent wedges, and embrace hues of metallic shine and summer season sparkle. The assortment presents a various vary of footwear that may allow girls to hop from one event to a different, anytime, wherever, the corporate states.
Over the previous couple of years, Bata has transitioned to a fashion-forward model with product traces which are in sync with the most recent of traits – be it casuals or sneakers or formals, Sagar Mahabaleshwarkar, chief inventive officer, Contract India, acknowledged. “ The association with Disha Patani has brought a transition in the brand image. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with Bata campaign in 2018, it was time to take a more confident and bolder stance. The campaign is supported by lyrics crafted by Amitabh Bhattacharya,” he highlighted.
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Source: www.financialexpress.com”