NEW YORK (AP) — Apple Music would be the new sponsor of the Super Bowl halftime present, the NFL introduced early Friday morning.
The multi-year sponsorship will start with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.
Apple Music replaces Pepsi, which sponsored the present for the previous 10 years. Terms weren’t introduced, however analysts had anticipated the league to get not less than $50 million per 12 months for the rights.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vp of associate technique, mentioned in a press release. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
Apple can also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” bundle of Sunday video games that don’t air in a viewer’s house market. Amazon, Google and the Walt Disney Co. are additionally competing for the bundle, which has been on DirecTV since 1994.
Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
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Source: www.bostonherald.com”