Flatheads has appointed actor Gaurav Kapur as its model ambassador. The actor has additionally invested within the model as an angel investor collaborating in its Pre-Series A funding. Working on a direct-to-customer (D2C) mannequin, Flatheads goals to widen its visibility within the digital world and impart the model messaging of sustaining the stability in life throughout numerous areas and mixing in and standing out on the identical time. With a number of product launches, the model is planning an array of digital campaigns with Kapur this yr.
For Utkarsh Biradar, CEO and co-founder, Flatheads, Gaurav Kapur comes throughout as an unorthodox, up to date and genuine character. “This aura that he carries strikes the right chord with our target audiences. The way he embodies both style and substance in his persona resonates well with our brand. He also believes in the brand’s vision which is an authentic connection between a brand and its ambassador. Therefore, we believe that he is most suited to convey our message to the customers,” he added.
It may be very encouraging to see how new age entrepreneurs are arising with progressive merchandise, Kapur said. “When I wore Flatheads, I was surprised with the comfort and class that it boasts of. I am looking forward to being associated with a brand like Flatheads that has re-engineered footwear keeping in mind the philosophies of minimalism, innovation, simplicity and thoughtfulness,” he opined.
Flatheads is a Bangalore-based direct-to-consumer (D2C) on-line model that designs all-day put on informal sneakers for the city viewers. Launched in November 2019, it was based by Ganesh Balakrishnan and Utkarsh Biradar. It has lately launched a variety of recent merchandise together with banana kicks, linen sneakers, kooltex trainers, and softknit loafers.
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Source: www.financialexpress.com”